6 February

4 Red Flags in Your Marketing Vendor Relationship

4 Red Flags in Your Marketing Vendor Relationship

It breaks my heart how often I hear of businesses that are in abusive relationships with their marketing vendors – all because the client doesn’t know they can do better. These four “red flags” will hopefully help you determine if you and your marketer have a bad relationship and what you can do to remedy the […]

5 February

Make a Good First Impression – With Your Website

Make a Good First Impression – With Your Website

Anyone with a business website has gotten that email, “We noticed that you are not showing up on the first page of Google. We can help you boost your SEO!” First of all, if these guys are so good at SEO, why do that have to resort to cold email spamming? Second, SEO (Search Engine […]

5 February

Strategy for a Lead Generation Website: Step 3

Strategy for a Lead Generation Website: Step 3

My last two blog posts focused on setting specific goals for your lead generation website and about ways to optimize your site to turn more visitors into customers. This blog post is the next step – seeing how you did. Step 3: Rinse and Repeat This step means analyzing your results and continually repeating the […]

5 February

Strategy for a Lead Generation Site: Step 2

Strategy for a Lead Generation Site: Step 2

My last post explained how to set goals for your lead generation website. This post will explain how to get you closer to that goal. Step 2: Build Out Your Visitor to Customer Path A successful website makes it ridiculously obvious for the visitor what they should do next. Figure out exactly what action you […]

27 January

Strategy for a Lead Generation Website: Step 1

I wanted to delve deeper into one of the most common website goals: generating new leads. When done properly, a website can be a great sales tool. Here is a 3-step strategy to achieve this goal. Step 1: Determine your website conversion rate. (this post, right here) Step 2: Build out your visitor to customer path. […]

4 April

A Little Something is Better Than a Perfect Nothing.

A Little Something is Better Than a Perfect Nothing.

It takes a certain amount of foolhardiness to up and leave a secure job and try to make it on your own. I’d like to think it takes a certain amount of courage as well. It definitely requires the support of family and friends, who I cannot thank enough for believing in me so far! […]